EVENT CAMPAIGN · CUTWATER SPIRITS × CRUSH PALACE
Cutwater
Classic.
A one-day pickleball tournament on the Venice Beach courts. Twenty edited photos were in partners’ hands by 3pm, and the film was finished by Monday afternoon.
CLIENT
Cutwater Spirits
AGENCY
OUR ROLE
Crush Palace
Event photo & video, edit
DELIVERED
50 photos · 60s film · 9:16 cuts
IN THIRTY SECONDS
THE BRIEF
Cover a tournament, live.
THE DEADLINE
20 photos by 3pm.
THE CREW
Photo, video and an editor on site.
DELIVERED
Saturday shoot, Monday film.
Courts, boardwalk, sponsors and crowd, for Cutwater and every partner.
So partners could post while play was still going.
Base camp in a hotel room across the street.
50 photos, a 60-second film and vertical cuts.
THE BRIEF
A tournament on the boardwalk, built for the feed.
Crush Palace built Cutwater a tournament on the Venice Beach courts: branded fencing along the boardwalk, a VIP clubhouse for Gopuff, a DJ, a kissing booth and a $2,500 grand prize.
They asked for 50 edited photos and a 60-second highlight film. Twenty of the photos had to be ready by 3pm, so partners could post while play was still going.
THE IDEA
An event lasts a day. The feed is where it lives.
So the deadline wasn’t the final whistle. It was 3pm.
RUN OF SHOW
One Saturday, one Monday.
10:30 AM
Crew on site
Base camp in a room at Hotel Erwin, across the street.
ALL DAY
The shot list
Courts, boardwalk, sponsors and crowd.
3:00 PM
Photo drop
20 edited selects in a shared Drive for every partner.
LATE DAY
The final
Grey skies, and the $2,500 check.
MON 3:06 PM
First cut
Review link to the agency. Notes back in 30 minutes.
MON 4:51 PM
Delivered
Highlight film and social cut-downs, uploaded to the shared Drive.
THE DAY
Six moments, shot for every partner.
The boardwalk
Venice, before the first serve
The courts
One long day of rallies
The brand
On every fence, umbrella and can
The crowd
The reason to stay
The partners
Gopuff’s VIP Clubhouse
The final
Handshakes, then the big check
Venice Beach · July 23, 2022
HOW IT RAN
Built around the handoffs, not the shoot.
01
Work across the street
Partners wanted to post while the tournament was still on. So the photo edit happened in a hotel room across the street, not back at the studio. The first 20 selects went into a shared Drive by 3pm.
03
Treat notes as part of the schedule
The first cut went to the agency at 3pm on Monday, and notes came back within half an hour. The finished films were uploaded before 5. The version with Crush Palace’s logo on the final frame followed the next day.
02
Grade it like their feed
The color followed Crush Palace’s own Instagram. We laid an old-film look over the top and left the greens in rather than correcting them out, so the film felt sun-faded and a little vintage.
“You guys have been awesome to work with.”
MARIA SAUER · HEAD OF ACCOUNTS, CRUSH PALACE
WHAT WE DELIVERED
One day, cut for every partner.
50
EDITED PHOTOS
Cole Ferguson’s selects, from the boardwalk to the final.
20
LIVE BY 3PM
Partners were posting while play was still going.
60s
HIGHLIGHT FILM
Square, with Cutwater and Crush Palace logo versions.
48h
TURNAROUND
Shot Saturday, delivered Monday afternoon.
WHY LIVE COVERAGE IS ITS OWN JOB
Most event content shows up after everyone’s gone home.
By the time a typical recap lands, the tournament is over and the attention has moved on. This one was built around a 3pm photo drop and a Monday film. The content arrived while people were still talking about the day.
That took a small crew that could shoot and deliver at the same time, a base camp across the street, and an edit that planned for notes.
WORKING WITH US
What an event brand can expect.
What a brand or agency wants to know before trusting someone with a live day.
Content during the event
Selects edited on site and dropped while the crowd is still there.
Every partner covered
Sponsors, signage and logo versions planned into the shot list.
Notes are on the schedule
First cut, notes and finals inside one afternoon.
A crew that scales
Photo, video and an on-site editor, producer-led.
CREDITS
Client
Agency
Producer & editor
Videography
Photography
Event partners
Cutwater Spirits
Crush Palace
Miah Idema
Brandon Gleed
Cole Ferguson
Gopuff · The Kitchen
NEXT EVENT
Planning an activation? Post it live.
Send the run of show and the partner list. We’ll build the coverage around your handoffs. Based on Maui; shooting across Hawaiʻi and the mainland.