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← ALL WORK

BRAND CAMPAIGN · SEA-DOO × UNCHARTED SOCIETY

Sea-Doo

Uncharted.

Two guided rides for BRP’s Uncharted Society: a crossing to Catalina Island, and two neighbor families on the water in Fort Pierce, Florida. Real tours, real guides.

WATCH THE CATALINA FILM · 2:54 →

Three Sea-Doo riders idle beneath a sea cave on Catalina Island

CLIENT

Sea-Doo · BRP

YEARS

OUR ROLE

2021–2022

Direction · cinematography · editing · photography

THE WORK

2 films · 2 stills sets

IN THIRTY SECONDS

THE BRIEF

Sell one decision: book the tour.

THE IDEA

Film the actual tour.

TWO COASTS

Catalina and Florida.

DELIVERED

2 hero films, 2 stills sets.

Uncharted Society sells guided trips anyone can book.

The real guides, from the safety briefing to the ride home.

Grey Pacific crossing; a warm lagoon with kids in the water.

Plus a 17-second social cut and a subtitled version.

THE IDEA

The best ad for a tour is the tour.

So we never staged one.

THE WORK

Two tours, two coasts.

Catalina trip
Florida trip

01 · APRIL 2021

Catalina

Long Beach to Catalina Island · Stills by Martín Vielma

02 · APRIL 2022

Florida

Two families, Fort Pierce · Stills by Titus Haug

TRIP 01 · APRIL 2021

Catalina

Film

Outfitter

Stills

Featuring

2:54 · 16:9

Long Beach guides

Martín Vielma

Paulina Dao

The tour leaves a marina in Long Beach, slides past the Queen Mary and the tankers at anchor, and crosses the San Pedro Channel. A sea lion on the buoy, dolphins alongside, then a sea cave, the rocks and the kelp before the ride home. Grey Pacific light, cold water, everything in the order it happened.

Aerial of a Sea-Doo carving white wake toward the camera, Catalina Island behind

PHOTOGRAPHS — MARTÍN VIELMA

SOCIAL CUT · 0:17 →

Guides helping a rider onto her Sea-Doo at the dock
A rider and a photographer with a camera on a Sea-Doo GTX on open water
Riders heading out of Long Beach harbor past the Queen Mary
A Sea-Doo crossing in front of an anchored tanker off Long Beach
A sea lion resting on a red channel buoy as a rider passes
Two friends laughing in the water beside their Sea-Doo
Dolphins surfacing beside Sea-Doo riders in the San Pedro Channel
Aerial of a Sea-Doo running a straight white wake across deep blue water
A rider throwing spray in a hard turn below Catalina Island
A rider crossing below Catalina’s cliffs, cloud on the ridge
A rider in hi-vis mid-air off a cliff into the sea on Catalina
A rider cresting a swell with Catalina behind
Three Sea-Doos idling at the mouth of a sea cave on Catalina
Two riders leaping off a red rock cliff into the sea
Two snorkelers underwater in green Pacific water off Catalina
Riders in masks and snorkels on the back of a Sea-Doo
A guide and a rider bumping fists between their Sea-Doos
A rider taking a photo through the branches on Catalina
A Catalina cove from the hillside, Sea-Doos anchored below
Aerial of a Sea-Doo carving a spiral of white wake

TRIP 02 · APRIL 2022

Florida

Film

Outfitter

Stills

2:50 · 16:9

Salty’s Water Sports

Titus Haug

Two neighbor families, one guide who grew up on this water. Salty’s ran it like every tour: vests on at the dock, out along the mangroves to where the dolphins feed, then a sandbar, burgers on the dock and Kona Ice to finish. Bright Florida sun, warm lagoon, kids in the water all afternoon.

A Sea-Doo throwing a wall of spray along the mangroves, Fort Pierce, Florida

PHOTOGRAPHS — TITUS HAUG

SUBTITLED CUT →

A row of teal Sea-Doos tied up along the Salty’s Water Sports dock
A mother and daughter in life vests walking the dock hand in hand
A father and son laughing on the dock before the ride
A Salty’s guide briefing riders on their Sea-Doos at the dock
A rider at the handlebars of a Sea-Doo, mangroves behind
A rider carving spray along the mangroves in the Indian River Lagoon
A father and son riding a Sea-Doo together in the lagoon
A Salty’s guide on his Sea-Doo as a dolphin surfaces alongside
A mother and daughter on a Sea-Doo at the shoreline
A mother and daughter riding a Sea-Doo along the mangroves
The families and guides on the beach with the Sea-Doos pulled up
A mother hugging her daughter beside the Sea-Doos, the bridge behind
A girl with a burger at a dockside table
A dad laughing with his daughter over lunch on the dock
The families celebrating on the sandbar, Sea-Doos behind
Two kids racing through the shallows on a white sandbar
A girl in a life vest wading in clear water, reaching for a hand
A kid riding on a parent’s shoulders in the shallows
A dad laughing mid high-five in the lagoon
The family with shaved ice in front of the Kona Ice truck

WHAT WE DELIVERED

Every cut the campaign needed.

2

HERO FILMS · 16:9

Catalina 2:54 and Florida 2:50.

0:17

SOCIAL CUT

A high-funnel edit for paid social.

1

SUBTITLED CUT

The Florida film, captioned.

2

STILLS SETS

Martín Vielma (Catalina) and Titus Haug (Florida).

WORKING WITH US

What an experience brand can expect.

For tours, resorts and outdoor brands whose product is a day out.

Nobody acts

Real guests and real guides. We fit the cameras around the tour.

Shot from the water

On the skis, in the water and from the air.

Built to book

Every film follows the guest’s day, from briefing to ride home.

Plays well with production

Directed and shot within a larger team, Wilderness Collective.

CREDITS

Client

Production

Director & DP

Camera

Edit

Stills, Catalina

Stills, Florida

Outfitters

Featuring

Sea-Doo · BRP, Uncharted Society

Wilderness Collective

Miah Idema

Beau Austin · Miah Idema · Brandon Gleed

Beau Austin · Miah Idema

Martín Vielma

Titus Haug

Salty’s Water Sports, JetSki2Catlina

Paulina Dao

NEXT SEASON

Selling an experience? Film the real one.

Tell us about the trip, the guides and who it’s for. We’ll bring the cameras along. Based on Maui; shooting across Hawaiʻi and the mainland.

contact@lawnchaircreative.com

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