MEDIA · LIVE EVENT
The Inertia · EVOLVE
Launch films, live coverage and a full program for The Inertia’s summit in Laguna Beach — one crew from the first teaser to the last word.
CLIENT
The Inertia
RELATIONSHIP
EVOLVE 2024 + Inspire Courses
SCOPE
Direction, cinematography, editing, live coverage, photography
OUTPUT
Launch films, speaker intros, full sessions, 60-min program, recap, photos
The situation
EVOLVE is The Inertia’s yearly gathering of surfers, snowboarders, scientists and ocean advocates — one night, one stage, and a room full of people who usually only cross paths in the water. In 2024 it filled the South Coast Theater in Laguna Beach on June 29.
An event like that needs more than a camera at the back of the room. It needs a reason to show up, a way to bring each guest onto the stage, and something to keep publishing after the chairs are stacked. We handled all three.
Before, during, after
Every piece was built to hand off to the next — the launch set the look, the intros carried it onstage, the coverage finished it.
01 · BEFORE
Launch the room
We filmed pro surfer Sierra Kerr and her dad, Josh Kerr, and cut them together with The Inertia’s archive into the launch films. Then a steady run of social edits, in every format, until the doors opened.
02 · ON THE NIGHT
Bring each guest on
Every speaker got an intro film that played on the big screen as they walked out. Then the cameras stayed on the conversation, recorded live from start to finish.
03 · AFTER
Leave a library
A full twenty-minute session for each speaker, the whole sixty-minute program, a recap of the night, and a photo set from doors to encore.
From the room
EVENT PHOTOGRAPHY · JUNE 29, 2024
OUTCOME
What it left behind
60
minutes — the full program, cut from a single night
4
speaker sessions, each delivered in full
3
formats for every launch edit: 16:9, 9:16 and 1:1
Why one crew for the whole night
A launch film, a speaker intro and a recap can come from three different vendors. They’ll look like it, too.
When one crew carries the story from the first teaser to the last word, the films and the event feel like the same thing — and the client walks away with a library, not a hard drive of loose files.
Also for The Inertia: Inspire Courses
Promo edits for Inspire Courses, The Inertia’s masterclass series with pro surfers and watermen from across the industry — cut to 10, 15 and 30 seconds, in wide, vertical and square, for every feed.
