BRAND PARTNERSHIP · IMPERFECTS, SAN DIEGO
Imperfects,
by hand.
Films and stills for an Ocean Beach maker of clothes, surfboards and skateboards, delivered clean so their own designer could finish them.
CLIENT
Imperfects
YEARS
OUR ROLE
2022–2023
Direction · cinematography · editing
THE WORK
3 films · 2 stills sets
IN THIRTY SECONDS
THE BRAND
Made slowly, by hand.
THE IDEA
Films that feel like the thing.
THE CRAFT
16mm, a beach day, a shaping bay.
DELIVERED
Clean cuts, ready for their type.
Clothes, surfboards and skateboards from Ocean Beach.
Handmade, a little worn, built to last.
Each drop got the format that suited it.
16mm film, two hero films, verticals and stills.
THE LINE
“Creation comes from imperfection.”
The Imperfects line. It was a good brief for a camera too.
THE WORK
Three films and a trip to Kauaʻi.
01 · 2023
Hickory Stripe
Kandai, on 16mm
02 · 2022
The Red Ford
A teaser and a stills day
03 · 2023
The board review
Micah Woods shapes, Teddy surfs
04 · 2023
Kauaʻi
Titus Haug, North Shore
01 · HICKORY STRIPE · 2023
Railroad cloth, back on the rails.
Hickory stripe was made for railroad work, so Kandai rides the Surfliner and the Coaster up the North County coast, shot on 16mm to an Alan Watts lecture.
02 · THE RED FORD · 2022
A red-and-white truck, a beach and a quiver of boards.
One beach day, two crews: we rolled on the teaser while Titus Haug shot stills beside us.
03 · THE BOARD REVIEW · 2023
Micah Woods shapes it. Teddy surfs it.
Micah walks Teddy through the board on the stand. Then Teddy takes it into heavy winter surf.
04 · KAUAʻI · 2023
An Imperfects shoot on Kauaʻi’s North Shore.
Trails, a pickup game on the town field and the walk down to the water. Stills by Titus Haug.
HOW WE WORKED
A blank canvas, every time.
Imperfects has an in-house designer with a hand you can spot across a room. So we never burned titles into the picture. Every film went over clean, and their team lettered it themselves.
That’s why the work looks like Imperfects and not like us.
WHAT WE DELIVERED
Clean cuts, ready for their type.
1
16MM FILM
4:3 and 9:16 · 1:00. Kandai in the Hickory Stripe set.
2
HERO FILMS
16:9. The Red Ford teaser and the board review.
9:16
SOCIAL CUTS
Vertical versions, delivered clean.
2
STILLS SETS
Titus Haug: the Red Ford day and Kauaʻi.
WORKING WITH US
What a partnership looks like.
For brands that drop often and care how every piece looks.
Your look, not ours
Delivered clean, so your designer finishes every piece.
The right format
16mm when it matters, digital when speed does.
Stills on the same day
A photographer alongside the film crew.
One crew, every drop
The same team learns your brand over seasons. See partnerships →
CREDITS
Client
Direction, cinematography & editing
Photography
Featuring
Shaper
Surfer
Imperfects
Miah Idema
Titus Haug
Kandai · Cori
Micah Woods
Teddy
NEXT DROP
Have a drop coming? Let’s make it look like you.
Tell us what you’re making and how you make it. We’ll find the film that feels like the thing itself. Based on Maui; shooting across Hawaiʻi and the mainland.